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History of the Brand

• Established in 1971, pioneering the fusion
of sports clothing with popular culture
• The first apparel brand to co-brand with professional, collegiate and Olympie sports such as the NFL, MLB, NHL, NBA and the NCAA
• A premium streetwear br and committed to producing premium streetwear clothing and footwear to the highest standards of style, performance and value possible
• The Starter jacket is a legend - re-defining the game in the 80's and 90's - as the ultimate item for any true fan.